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Technology Times
News on the Business of Technology 

Reprinted by permission 
 

Your E-mail is Calling  
Pick up the phone and listen 

By Chris Seper 
 
 

 
The Internet may be the key to the future of business communications, but you'd be surprised how many workers aren't even attempting to unlock the door. In some businesses, only 25 to 40 percent of employees have e-mail addresses.  They don't go online because they are on the road a lot, they 're intimidated by the Internet, they lack easy access to a computer, or any one of a dozen other reasons. 

Helping those workers to unlock the power of electronic communication is a new company called LiquidEmail,  whose technology makes e-mail as simple as voice mail. 

LiquidEmail has created a system that allows a company or individual to send out an e-mail message that its recipient can access by telephone.  For business, this can mean cheaply reaching all of its employees directly,  even those who don't have Internet e-mail accounts. 

Rejection the Impetus 
"That is really hot stuff",  said Jesse Levine, managing Director of E-Push. "Instead of paying 10 to 15 cents for each fax, you can send the message once through e-mail and it goes to everybody - for free,  You can network a couple of thousands of people." 

Levine created the program while pitching an Internet service program to another business.  Company representatives were interested, they said, but declined because many of their workers were in the field and didn't have e-mail addresses or access to the World Wide Web. 

"I went back to the drawing board and hired a couple Silicon Valley PhDs," Levine said.  "I told them, We're looking to do with a telephone everything we're doing on the Web today." 

Hear it - and fax it, too 
The LiquidEmail system works like this: A subscriber picks up the phone to check his or her e-mail.  After entering a password,  the person hears a computer generated voice that states the number of messages received, from whom, the e-mail address of the sender, and the subject of the message. 
The voice then reads the e-mail aloud.   Subscribers have the option to send each message anywhere via fax, even fax it to themselves. 

The LiquidEmail system allows users to change the volume, speed and sound of the voice that reads the e-mail.  The voices vary from gravely men to high pitched adolescents. 

The benefits of the system are many, Levine said. 

Travelers can always access their e-mail, it simplifies e-mail use for anyone who isn't comfortable going on-line.  It can also cut costs for companies. 

"They can send one message to thousands of people without one keystroke and it doesn't cost them anything," Levine said. 

Future in phones 
LiquidEmail's current technology is only the beginning, Levine added.  His team is currently working on a way to place all communications functions now done via computers on a telephone instead. 
Among the projects: creating the ability to send as well as receive e-mail through a telephone.  Levine also hopes to create a telephone data base much like the ones now available on the Internet. 
  

To sample LiquidEmail, e-mail a message to: epush@kclink.com and call:  (888) 437-8743 to hear the message.